I am a visual communications designer. I help to automate the production of advertising and visualize marketing strategy.
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Perfect video for social media
News feed in social media are endless and and overflowed with new information. It is hard to hold the full attention of a user on a post. In order to make Facebook users watch a video, show them your message before they get bored and continue scrolling.
There is the rule of thumb for the majority of videos on the internet-the shorter, the better. As this research shows, after two minutes the quality of our attention becomes significantly worse. This is why you should aspire to even shorter videos. Ii is good if it is less than one minute, but less than 30 seconds or around 15 seconds is perfect. Facebook recommends using video advertising with the duration less than 15 seconds.
It doesn’t mean that long videos shouldn’t appear on social media. TEDx, interviews and lectures on YouTube are great examples of the opposite. As a rule, such videos are published on the relevant platforms, not on social media, where these videos will be shown randomly or in accordance with a certain algorithm.
YouTube or your website are great places to immerse deeply into a certain topic, interview or a web-seminar
Here are some features of a successful video for social media:
- It’s short. Perfect duration is 5 to 30 seconds, up to one minute maximum.
- It attracts attention in the first 2 to 5 seconds. You should made users look at the video so that they stop newsfeed and focus on your video. Use analytics to experiment with it.
- Text in it should make people curious. We are interested in different things. Research of your audience will help you identify what the majority is interested in. Short and appealing text will help you hold the attention of viewers.
- It calls to action. It can be a call to buy a product/service or follow a link to know more.
- It is equally good with and without sound. It is very likely that people will watch your video muted. Use subtitles if there is a background speech in the video.
To sum up, the perfect video for social media can be watched during a very short timespan when a person has unlocked their phone. Users should notice this video in a mottled newsfeed. It has to be interesting, dynamic and should be highly informative.
There are many online platforms to check the look of an app showcase. I don’t use them as they aren’t integrated with the main graphic design tools (Photoshop, Sketch, Figma). It’s important to see the final result right away and not to upload draft versions multiple times. Currently I’m using mockups for Photoshop that I’ve promptly created for myself. They are not beautiful but serve me well.
In this post I’m going to share about my first try to make this mockup neat without losing its main function.
The mockup was created in Figma. It’s a conditionally free tool that fully functions in any browser. It’s useful to create interface and prototypes similar to Sketch. In contrast to Photoshop, it’s much faster. Figma works on Windows and iOS, while Sketch only works on iOS.
I decided to start with Figma so that the mockup could be used not only by designers but marketers.
The mockup is build with components, which are equivalent to smart objects in Photoshop. This allows to instantly update an icon regardless of its location. It works with screenshots, too.
Preview of the main pages graphics on App Store for iPad and iPhone
The mockup can show a preview of an app page, search page and an icon on the desktop for iPad (Pro, Air) and iPhone (7, X). You can use an old-fashioned way and send the preview pic to a chat for approval of add a user and discuss certain aspects of design directly in the layout.
Comments inside the layout
Export of graphics in accordance with technical requirements
The mockup enables you to export the graphics so that you can upload it to App Store. It’s handy if you create graphics using Figma.
You can modify the mockup, change the color of the device, the composition of the preview. The distance between screenshots is proportional to those on the app page. It’s handy when you need to draw pictures split on several screenshots.
How to use
Open this link, sign in/sign up, copy the mockup.
How to use Figma: export, components, layers panel